Words persuade, engage and inspire. They let people know who you are and what you do. They create relationships. They have power.
A good copywriter gets to know you and then sculpts a unique voice on your behalf. The advent of social media has increased the need for good copywriting because your customer base will expect you to engage with them through Facebook and Twitter on a very regular basis, as well as through the more traditional media such as email, websites and direct marketing. The quality of the content they read is what will make them want to engage with you, to share your content and so grow your community. You need to constantly update the content you post, not only to your website to ensure it stays at the top of the ever-evolving page ranking systems, but to your social media to ensure that your audience stays engaged and motivated to follow you. All of this takes time, effort and expertise. You may have a more visual brand to market, in which case you will need to regularly upload pictures to Pinterest and Instagram. Ensure your brand is represented consistently, professionally and regularly, without taking up too much of your precious time, by letting a Hootsuite Certified social media manager look after it for you.
Let Fortis Anemone provide you with your voice and engage your client base, allowing you to focus your efforts on the aspects of your business you do best.
Let us harness the power of words on your behalf.
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