Consistent brand voice is crucial when marketing your business through content. What does this mean for the small business, perhaps just starting to outsource for the first time?
When you first started your business you probably created most, if not all, of your own content. This will have worked one of two ways: either you created generic ‘business speak’ content that would make you sound professional, even if you didn’t feel it yet; or you kept it personal, aiming at friends and family to begin with. Whichever path you took, the chances are you will have outgrown it. You need to re-evaluate your content and enlist a copywriter. Continue reading