Tag Archives: target audience

5 questions to determine your social media platform choices.

There are new social media platforms emerging all the time, sitting alongside the established spaces such as Facebook and Twitter. So how can a small business choose where to focus their limited resources? These questions should help you determine where to post and why, maximising the ROI for your time and energy.

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Target Audience

Determining target audience is one of the most crucial decisions that a business needs to make. How did Fortis Anemone determine theirs?

When I first set out to become a copywriter, I looked into the advice that was available to new businesses. I wanted to see what I could apply to my own fledgling business to give myself the best chance and the thing that kept jumping out at me was ‘choose a target audience’. Continue reading