Tag Archives: user-centric copy creation

Target Audience

Determining target audience is one of the most crucial decisions that a business needs to make. How did Fortis Anemone determine theirs?

When I first set out to become a copywriter, I looked into the advice that was available to new businesses. I wanted to see what I could apply to my own fledgling business to give myself the best chance and the thing that kept jumping out at me was ‘choose a target audience’. Continue reading

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